Episode Highlights:
In this episode, host Rick Says is joined by Christina Henderson, Event Director of Switchback, a unique event that blends business, education, and community-building for the outdoor industry. Christina shares the inspiring story behind Switchback, its rapid growth, and how it’s addressing the changing needs of outdoor professionals. Get ready to learn about the innovative ways Switchback is building community, fostering authentic connections, and leading with sustainability in the outdoor industry.
Key Topics:
- Origins of Switchback and Industry Gaps
Christina explains how Switchback emerged from the growing crossover between running and outdoor industries and the community’s need for meaningful gathering spaces. Since its launch at the 2022 Running Event (TRE), Switchback has become a go-to resource for professionals looking to connect, learn, and grow within the industry. - Switchback Spring Event Launch
New for 2025, Switchback Spring will be a standalone event held from June 16-18 in Nashville, Tennessee. Christina outlines the event’s focus on education, networking, and mentorship, with plans to create an immersive experience that feels more like a reunion than a trade show. - Creating a Lasting, Authentic Community
Community-building is at the heart of Switchback’s mission. Christina discusses how smaller booth sizes and a compact venue layout foster deeper connections, adding an intentional layer of togetherness for attendees and brands. The goal? Keep the show accessible, authentic, and fun! - Sustainability and Thoughtful Event Planning
With a strong commitment to the environment, Switchback minimizes waste, reduces reliance on plastic, and encourages sustainable practices among exhibitors. These efforts are part of Switchback’s long-term vision to balance growth with environmental responsibility. - Future Growth and Industry Trends
As consumer trends evolve, so does Switchback’s approach. Through an advisory board, trailhead initiatives, and active listening, Switchback continually adapts to address the outdoor industry’s most pressing needs. Christina shares plans for future partnerships, growth strategies, and ways Switchback is working to be the “pulse” of outdoor industry evolution.
About Our Guest:
Christina Henderson is the Event Director for Switchback, a trade show focused on building connections, sharing knowledge, and creating lasting change within the outdoor industry. With a background in event management and a deep passion for outdoor adventures, Christina leads the Switchback team with a focus on community, sustainability, and forward-thinking initiatives.
Learn More & Connect:
- Switchback at TRE: November 19-21, 2024
- Switchback Spring 2025: June 16-18, Gaylord Opryland Resort, Nashville, TN
- Get in Touch: Christina welcomes feedback and questions. For details on attending or partnering with Switchback, email: chenderson@divcom.com
Sponsor Spotlight:
Alabama Beaches – Whether you’re looking for a family getaway or a solo adventure, Alabama’s beaches offer beautiful sands, amazing seafood, and a perfect place to relax and recharge. Visit alabamabeaches.com to plan your adventure!
Listen Now:
Catch all this and more in Episode 473 on Apple Podcasts, Spotify, or your favorite streaming platform. Don’t forget to rate, review, and share this episode if you found it valuable!
