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They say that if you love your job, you’ll never have to work a day in your life. That seems to be the case for Jordan Hirro, who turned his passion for climbing into a career. Jordan is the Advertising & Sales Executive at Outside Interactive. In this episode, he joins host Rick Saez to share his journey and how his love for the outdoors paved the way to his successful career. He also gives some insight and shares tips for anyone aspiring for a career in media and advertising, especially in the climbing industry. Stay tuned!
Jordan Hirro On How His Passion For Climbing Became A Career
Welcome to episode 304 of the show with climber, Four Wheel Campers Ambassador and Outside Interactive Advertising Sales Executive, Jordan Hirro. He is an outdoor enthusiast living and working in Carbondale, Colorado. I caught up with him from Cincinnati, where it was a hot and humid 75 degrees. Jordan, welcome to the show.
Thanks. It’s nice to meet you. I appreciate it.
It’s good to meet you too, over a microphone. It’s a pretty fun way to do it. You’re in Cincinnati. How’s it going out there?
It’s good. I’m sitting outside a coffee shop that won’t allow any folks inside. I’m in the car.
I appreciate the time. Let’s start with how you were introduced to the outdoors. How did that happen?
I think my grandfather first introduced me. I’m sure my parents took me out, but he’s the one that really taught me to appreciate them. We’d go out every weekend growing up and during summer vacation to go backpack, hike and fish. It’s the traditional upbringing in the West like car camping, eaten by mosquitoes and living it out next to the lake as often as you can. We weren’t the biggest hikers, but we got out plenty. Looking back, I was grateful for it, but meeting friends that were much more immersed, I was like, “That looks pretty cool.” Some friends were climbing at eight years old and traveling.
Have you been climbing for a long time?
I haven’t. I first got introduced in college. I’m pretty jealous of those folks that did get to grow up in that kind of environment, but I wouldn’t change a thing. I got to go out plenty. It was pretty phenomenal, so I can’t complain.
Was that in Colorado?
Yeah, in Carbondale. He built a lot of these roadways up in the Fryingpan Wilderness for diversion projects for Denver. They would rail these huge pipelines through the mountains to the West side of The Front Range around Leadville or whatnot. The Denver Water Board claimed all water above 10,000 feet back in the mid-1900s. They tasked him with drilling all these pipelines. He’d always take us up there like, “I was down here underground digging this and digging that.” We were always up in the frying pan. That’s where I spent most of my time as a kid.
That’s a good spot to do it. You have a Bachelor’s degree in Geography and Environmental Studies with an emphasis in GIS and Remote Sensing Techniques. What aspired you to choose those areas?
I was on the Exercise Physiology Track for a few years in college. I was almost done, to be honest. I just lost the psych. I still around getting a degree but I love that content and I love the school. I used to picture myself in that field for a long time.
Did you have a long-term plan? Were you going to be a PE instructor?
It’s more towards Health and Exercise Science. More like a glorified trainer of sorts, I’d say. Not quite PT because as soon as I was in school, they started making PT a mandatory Doctorate Degree or it was a Master’s in eight years, as far as I know. Now, you have to go through the whole track. It’s not as committing at the time. I didn’t know what to do. It’s so hard when you go on to college at that age. I had no idea what I wanted to do.
I did the same thing. I flunked out because I didn’t know what I wanted to do. I had to go to a JC to get my grades up.
I think I was already three years in. I had enough credits to graduate in a year and I was like, “Let’s switch to Geography.” It made sense growing up outdoors. To be honest, I knew it was a bit easier track than I was on when I was busting my tail trying to get through school. I was like, “Let’s knock it down.” That’s where I found GIS as well. It was semester one, where I took one intro course to GIS. For those that don’t know, it’s Math making at its core.
It’s pretty interesting, I’ll bet.
Certainly, it’s really fun. I did that and never did anything with it.
There’s still time. You’re young.
No complaints. It was a good learning experience. It was fun. I enjoyed that part of college.
You did some work on burn scar research and I’m interested in that because of all the fires. Do you have any thoughts on how we can or will we help our forest recover from these fires? They’ve been devastating in the West.
Right when I went to college, I was two years in at Waldo Canyon, where a fire happened in Colorado Springs. It was pretty destructive. You can see it from campus burning down the entire hillside to the West of Colorado Springs. This study was more focused on measuring the regrowth of that fire. Using remote sensing techniques, we can build indices that measure the reflectiveness of vegetation that satellites can pick up. I say we, but that’s what the field does, so we measure that. You can build maps based on that research. That was more my focus. I wish I had answers as far as how to help our forest fires.
Doesn’t that research help the scientists figure out what vegetation to plant and make it happen quicker or broader?
I imagine so, especially with mitigating floods. In Glenwood, we had our fire last summer of 2020. The Grizzly Fire. It wasn’t destructive as far as building scale. I don’t think we lost any structures, but this 2021, Glenwood has closed half a dozen times plus. Whenever there’s a sign of rain, they close. You can use that data to see what regrowth does work and where you need it. You can make simulations of runoff patterns pretty easily with a GIS technique.
That’d be pretty interesting too, I’d imagine.
That’s why I really enjoyed that. I didn’t get into it after college because I didn’t find the exact field I wanted. I didn’t want to do the city planting stuff, but now I still have it in the back pocket.
You have some great experience in media and advertising. How did you get into that?
I just fell into that.
Sometimes, that’s the best way. I stumbled into recreation.
Just get a foot in the foot. It’s one of the industries where once you know folks, you’re in.
I hear it from a lot of folks. That’s just it. I don’t have an eComm degree. All my other friends are in Business Administration or anything of sorts. I was, “See you after school.” I took some time off and I just climbed and travel a lot. I had restaurant jobs. I didn’t need to make a ton of money now. I was still in college for most of that time or at least living as cheap as possible. I didn’t have any intention of getting a career until later in that stage. I moved back home after several years in Colorado Springs for school to Carbondale. Rock and Ice under Big Stone Publishing were headquartered there. I knew that. I had a couple of friends I’d met that moved back to town and worked there that said there was a spot in retail sales opening. I jumped right on it and then I progressed into the ad sales world and I’ve been there ever since.
That seems pretty fun. You get to talk to a lot of people and twist their arms a little bit.
Virtually, every marketing director that’s relevant to our own independent community of climbing. I know pretty dang well and that’s fun to get a bunch of inside knowledge on what’s going on in the industry with all these companies, especially in 2020, hearing everyone’s cruxes of shipping fulfillments, materials, insane demand and no supply and work from home. Everyone’s living there by now, I know by heart. Take the client out of the picture and I see their background and I know whose house it is. That’s all the norm now.
Where did climbing come from? Have you been doing it since you were a kid? Did you start climbing around the furniture as a little kid? How did that manifest?
I was, but that didn’t translate into climbing until much later. I hear this thrown a lot in media where, “I went to a birthday party and I found a rock wall. It turns out, I liked it.” I had that experience, but we didn’t have any outlets to do it here. There’s no climbing gym growing up. If you’re in Boulder, Denver or out in California, there’s a good chance you’re going to land in a climbing program.I didn’t find it until my freshman year of college where a friend took me out and I was instantly hooked. To be honest, that was a huge impact on my school as well and why else I switched out of that Exercise Physiology Track because I found myself outside a lot more than I found myself in the classroom. I got a little addicted. If you know climbers, that’s how our personality works when you expose us to the forest.
A lot of us, whether it’s photography, climbing or backcountry skiing, once we find whatever triggers that adrenaline, we need more of it.
You’re only 20 or 21. You’re still young and have no clue about life.
No injuries yet. You haven’t tweaked your shoulder, elbows or knees?
No, just fingers, which are pretty common for climbers. I’d say one 1 of 5 friends had surgery on their shoulder of some sort from climbing. When I first started climbing, that’s what I wanted to focus on in school, plus how to mitigate that. I found that cool, but again, I couldn’t find time to focus on school and climbing. I chose climbing over school, in that respect at least.
You run the board with the Pikes Peak Climbers Alliance. Tell us a little bit about that. What did you guys do?
The founding is a long story, but essentially it was a community bridge joining our climbing community and the city of Colorado Springs. Garden of the Gods is a historic area in Colorado Springs. Very well-known and popular. I don’t want to say hiking. It’s walking. You park and you walk on pavement. Its paths throughout the whole park. It might take you 30 minutes, but you don’t have to keep striving for the city, but climbing has been going on there for a long time. Probably since the ‘60s. There were some pretty hardcore legends that have cut their teeth there and so there’s all this old hardware.
Back in the day, it was relatively safe. These days, it’s all hard and sketchy. You need these coalitions to maintain that. The city though, I don’t want to speak for them, but this is the vibe we get. They could honestly care less about climbers in the park. It’s a new sense. Chalk and bolts look bad on the rock, accidents happen way too often, and frankly, it was getting more foot traffic from tourists than the different climbers. There’s an incident where there were a few sketchy climbers that were very popular that one of my friends, who has since passed away, he was 65 and he had had cancer, but he re-bolted.
In that year, he decided to take it into his own hands and re-bolt a lot of these classics. The city was not happy because he did it under their noses over at night. That sparked a little bit of a mini-disaster. The city threatened to shut it down and they had a reason to because Jim did break the rules, but his ethics were so strong and he was playing safe, which was fair enough. We decided we really needed a nonprofit friends’ group to take on this battle.
I was on that founding board and eventually, we expanded pretty soon into the Pikes Peak region, which is the whole South Platte all the way down to Canon City in Shelf Road. My main focus was stewardship and event coordination for Shelf Road. A big issue with it was overcrowding. Campgrounds were not big enough. There was not enough infrastructure toilet-wise or pit well-wise. We took that upon ourselves, along with the Field Institute, a local nonprofit that has amazing trail work throughout the region.
We got the planning and expansion. It finally happens. We tripled on our toilets there and in on camping. That was cool to see through. Stewardship is a big part of this community and not nearly enough climbers take a day or two out of their year to do such. It was my goal to get as many folks as possible out there doing maintenance and fixing it up. That was my first foray into the industry.
You’re part of the climbing magazine crew that’s now under Outside. Is that what you’re doing?
I was part of Rock and Ice first, under Big Stone Publishing. At Big Stone, we were a team of 12, 13, 14 people, so pretty small. We had Rock and Ice, Trail Runner and then our newest Gym Climber magazine. It is another huge industry. It’s bigger than the actual climbing industry. I’ll be honest, it’s a tough year to be in the ad revenue business during COVID-19. There were no secrets. You can see the ad pages dwindling. Our model was we are ad-based. We sell subscriptions as low as we can to get as many folks to get the magazine as possible and then use that to beef up our rates for print. It was tough.
Just submit. A lot of folks don’t really understand that we’re all rather user-submitted. If you have a cool story, come tell it. Those inboxes are always open.
There are a lot more factors into them glossing over that culminated into being acquired by Pocket Outdoor Media. They had already acquired AIN, some select titles from them, including Climbing. We merged Rock and Ice and Climbing into a very new and rebranded Climbing. That’s important to distinguish because our magazines were quite different. Stylistically, content-wise and follower-wise. To be honest, a lot more of the market was interested in Rock and Ice at the time than Climbing and that’s pretty obvious.
Unfortunately, the old ownership just didn’t give a ton of attention towards climbing. It was hard to open to these sources, whereas as a small business like in Rock and Ice, that was our core focus, like, “How do we remain independent, core, endemic, and reach these folks?” They wanted to hammer that point of home that the spirit of Rock and Ice will remain. We rebranded the whole Climbing logo into a Rock and Ice font, which is pretty cool.
Our owner, publisher and editor in chief, Duane Raleigh at the time, of Rock and Ice, had designed the Climbing logo many years ago in the mid-’90s. It’s a funny story there. He had been at both magazines, as well as about half our staff editorially. It’s always been competing back and forth between the two, and they’re both in Carbondale for a few years across the street from each other in the same complex.
It was full circle for her Duane, Alison and then Matt Samet, who is at Climbing and still is, but he went back and forth throughout the years. It was hard on my end because I was so attached to Rock and Ice as a title. The Rock and Ice is always the stepchild of Duane’s because Climbing was the leader for so long until they sold to Conglomerate and he bought Rock and Ice.
What’s the transition under Outside been like?
I lost over that too. My apologies. After Pocket acquired us, Pocket then bought Outside in February of 2021 and then rebranded as Outside.
Now it’s Outside Inc., correct?
Yeah. It was Outside Integrated Media, I believe, OIM, and now we’re Outside Inc. They’re buying everyone. The vision there is Outside+. A platform that is not so reliant on ad revenue. Ad revenue is still a pivotal part of the business and we’re still going to advertise. We’re the leaders in that, but we still have to fall back onto the membership. Everyone’s doing it. If you don’t have a plus next to your name, you’re probably behind.
It’s all under one subscription model. You subscribe to Outside+ and you get all these things, right?
Correct. You get an outside print subscription automatically and then you get to choose any other one of our dozens of titles, and then you get unfettered access to all our digital, so that’s pretty cool. You can also buy vertical passes. If you aren’t that interested in death surrounding sports, you can just buy a climbing pass, a beta or a mountain bike pass.
If you’re not a runner or a biker, you can do climbing only?
Exactly. It’s a little cheaper. It’s still the magazine. You get access to the paywall, and then we turned Rock and Ice into a vault. There’s a summer’s content on there from the past few decades, so now you get access to that. It’s part of Outside Plus. It’s been quite a whirlwind.
I can imagine. That all happened within the last few months or so, maybe shorter.
We acquired us, Big Stone Publishing, Gaia, and PinkBike and Outside. Big Stone is just going hard. They have a big vision.
How did you get involved with Four Wheel Campers?
There are two parts to that, as a consumer and then as a professional a couple of years ago, getting ahold of Dan for some media deals. For the former, I was in the market for a truck camper years ago after we sold our van. I loved Four Wheel Campers. That’s all I saw on all my searches, but they were snatched right up. You’d never get to see one. It’s like, “I’m interested,” and then next thing you know, the list has been taken down. That was before the Marketplace on Facebook. It was all on Craigslist. I was searching for campers and I couldn’t find anything, but I stumbled upon a Roamin’ Chariot.
I believe they are the PNW, or they were. I thought they shut their doors years ago, but it was very historical for all campers in a sense that it was a lightweight, slide-in, shell for a smaller truck camper, but this had an accordion pop-up and that’s like a Westfalia on a Four Wheel Camper instead of the whole thing. I bought that thing for $1,500. It was nothing. I was third in line.
Everyone else wanted to talk him down. He was like, “Are you kidding me? These campers are going for $10,000 still. What are you talking about?” I bought one of those and I loved it, but again, I was still always looking at Four Wheel Camper on the road. Folks always asked if it was a Four Wheel Camper, but it looked close. Eventually, I sold it, but I’m expecting to get my new Four Wheel Camper.
What did you order? What’s your rig going to look like?
I’m a simple guy. I’m doing the shell. The shell with those little couch components that folds over. I have a heater and the stove installed. I have my own Dometic fridge that I was going to install myself, which would probably be in the cabinetry. Just to hear exactly how I want it. I always like tinkering with things like that.
That’s good that you could do that.
With those shells, you can do almost anything.
What’s simpler than a trailer, too? It’s all-encompassed in the vehicle.
We had a trailer for a bit. I lived in everything from vans, truck campers, trailers to truck beds.
What are you traveling in now? What vehicle are you in? What are you doing now?
Currently now or in the general sense of traveling now? I’m in a rental Ford Escape that would beat the hell here.
Rental cars and hotel rooms. You’re the traditional traveler at the moment.
Now, traditional. I’ve always been like, “I’m not going to pay for a place to stay.” Right now, I’m stuck in the truck for now until the camper comes. It has a nice shower in there and a built-in bed platform. It’s the classic truck camper or truck shell camper. We stay in that all the time, whether it’s the campgrounds or parking lots. I had a race in Buenavista where we slept in the back just downtown. It was so simple.
What do you love most about working with those guys? I’ve talked to Dan a couple of times. He’s a great guy.
His enthusiasm for not running very generic campaigns. He wants event activation and that’s so much fun to play with. I have nothing against those generic campaigns. They’re effective and they work, and that’s why we still sell them. The standard prints and digital combo, but it’s so nice to get to have these big, hard items that aren’t just shoes or packs that are pretty visceral.
You can take a camper around and show anyone the brandings all over it. His willingness to do that, I’d say, is probably the biggest pleasure, aside from Dan himself because he’s a great guy to work with, but as far as the branding goes, they have a fleet of campers to hand out and let us travel and do media for. That’s the coolest part.
Do you get to come to California to pick yours up?
No. Mine is in Denver go. They have a few locations, I believe, scattered throughout the United States. There’s a local one in Denver, two and a half hours from my home. I want to say it’s still built in California and then it gets put on a truck and shipped here. That saves me a couple of thousand miles.
It’s pretty cool to see their main factory there though. I was there weeks ago. It’s unbelievable. There are so many different variations and beautiful work and craftsmanship.
I watch every video there is as possible, but next time I’m over there in California, I need to stop by. I know Dan is more than welcoming to have me do so. We sent over our team to pick up their rigs for the next six weeks. They couldn’t speak any higher of it.
What did they get? A variety or just your traditional pop-up?
Advocate for yourself through Instagram with a pitch.
They have two different ones. They have a big Flatbed Ram. It was a monster and those are bolted on differently and slide-in. That thing is luxury. It’s like driving a mid-sized U-Haul, I imagine. We got another one. It was a Ford, but traditional sliding. It was also a big truck though, I think. I’m super jealous of the team that flew out there to pick them up. They have five weeks left on their road trip.
I’m jealous of that. That’d be awesome.
You can follow all that on Climbing.com. It’s all sponsored by Four Wheel Campers. The American Alpine Club, a good partner of our student magazine, they are a nonprofit. That is like our community, essentially.
I look forward to getting those guys all here for the Craggin’ Classic event here in Bishop.
Say hi to Heidi. Get her on the show. She’s the Advancement Director over there at the AC.
In addition to climbing, what other activities do you participate in?
I alluded to that with the race. I think running is my secondary.
Super long distances or what?
Totally. Long trail runs or long days on mountains. That’s a great compliment and I mean that more emotionally than physically, because physically they don’t go well together. If you’re not performing well at both, you’re putting in a lot of work. It’s so hard to climb and run all the time.
It’s a lot of physical work too, when your body takes a beating.
It does. It’s like, “How does your body recover and which end?” I’m still trying to figure that out.
A lot of ice?
I do a lot of ice in the winter.
I mean ice for the joints. When you get done with a big run, you got to ice your knees and ankles.
Not as much as I should. I’m so bad at self-care. As far as injuries go, running is where I get hurt the most. I do my stretches and whatnot, but I take something that helps out your cartilage when you got some horrible knees.
Yeah, exactly. Thank you. That’s it.
I have horrible knees too. I’ve taken a lot of that.
Running is it and then mountain biking. I do a lot of that too. I do a couple of those a year if I can, but just long days out. I don’t care how many miles it is, but If I am able to feel my feet all day, that’s most ideal.
You got any big projects coming up after this trip when you get home? What’s next?
It’s really busy for me. For ten days and we’re headed to Moab for a biking trip and then I have my elk hunting season. I have a friend in a birthday challenge in Indian Creek. I’m going to help out with that. How many pitches for the years are you turning? I have a friend that has a trail race in California for 100 miles. I’m going to help her out. Nothing big and personal, planned but a lot of support coming up here.
Do you have any suggestions or advice for folks wanting to get into media and advertising or wanting to get a career going?
I think I’m a pretty bad person to ask that because I got so lucky falling into it. The privilege there is phenomenal and I fully acknowledge that. Here’s a plug. Look at Outside’s hiring, it’s insane. We’re growing so fast. There are so many positions open from all levels. It’s getting a foot in the door. It’s one of those industries where once you know a few folks, you’re in.
I know that sounds elitist, and it is, but that’s unfortunately how it works. It helps to live in Colorado. That’s a big help. There are so many outlets here for media and PR. I think an agency would be a great start too. I wish I had some years in an agency. It’s such good learning. Backbone Media is here at Carbondale. I have a ton of friends that have started there and still worked there. Denver has a ton of those agencies as well.
If you’re in one of those outdoor communities or those outdoor hubs, there’s a lot of opportunities there.
As far as if you want to do riding, that’s probably even a bit harder. Getting your feet in the water on that end. I would say submit. A lot of folks don’t understand that we’re all rather user-submitted. That’s how we operate. Surely, we seek outriders to cover stories, but our editors aren’t always writing. It’s a lot more like, “If you have a cool story, come tell it. Those inboxes are always open. We look at the master of the magazine, go online and email the editors.” Go, “I got a good story. You think?” Advocate for yourself. Go through Instagram and DM us with a pitch. I don’t want to speak to the editors because I’m in sales, but that’s the way to do it.
Aside from the running and climbing, do you have any other routines daily routines you use to keep your sanity? Do you meditate? You get plenty of exercises.
It’s so simple. I do none of that. I certainly run every day if I can, but I say of all the things I need to do to keep my head clear, I need to be outside every day in some capacity, whether that’s an hour on the bike or running. You can’t climb everyday which is the reality and the gym doesn’t do it for me in that sense as far as what I need to get outside. I think, honestly, a smoothie to start the day. Everyday, that’s what I have to do. I have done that for many years but that’s my habit. Also, get outside. It’s that simple.
Do you read? Do you have any favorite books or books you give as gifts?
Yeah. I’m reading now The Bears Ears by the late David Roberts. I just started that, or else, I would also give you more of a synopsis. What’s cool about that is right when I started reading it, Biden has restored that monument in Utah. That was first proclaimed on my birthday in 2017, which is a great gift from President Obama. I have no complaints there. Now to see it restored is pretty dang cool. With books, I’m pretty boring on that front. I was going to say Hatchet as childhood favorite. That attributed to my camping and getting outdoors all the time. That was an old favorite. I think water issues are another thing. I’m pretty heavily into it and that was from school. There’s a book called Cadillac Desert.
That’s classic. You got to read that. Everybody’s got to read that.
You have to, then there’s a more modern one because that’s pretty dated. It’s relevant but dated.
It’s good for a historical perspective of how we got here.
I think it’s on YouTube. There was a visual version, but When the Rivers Run Dry is another great one. It catalogs a bunch of catastrophes throughout the years and where we’re heading. It was pretty doom and gloom, but they are so enjoyable. It’s such good knowledge to have. I think those are my boring favorites.
Those are good. I can relate to those too, because here in the Sierra, Nevada or Eastern Sierra, Bishop, LA took all the water years ago. It’s a constant battle between those guys. If they would just be good stewards or nice neighbors and built some parks to do some cool things, they sucked the water out and put up all these fences. It is ridiculous. Anyway, I won’t go down that path. What about your favorite piece of outdoor gear under $100? What’s that?
That’s a hard one.
Everybody says that. I think this is the hardest question I ask.
I thought about that last night while reading the questions you sent over and I landed on guidebooks. Whenever I get stoked on an item, I pour over those things. It’s a good way to imagine and visualize a lot of what you have to do, which I find fun without being there. Anyone can just buy one of those books and then use their imagination. Sure, they’re dry, but that’s who I am as far as what kind of reader and learner I am. I’m very visual and I love the little essays they always put in there too. I was thinking like, “What pullover do I like?” I almost had socks. It’s hard because these things are usually not known for $100.
It’s tricky. That’s why I ask it.
I can revert back to my earliest days of climbing. I would save my tip stub and I would buy a camera. I’d save tips for about two weeks. I was young. I was eighteen and I’d buy a camera. Two weeks later, saving tips, and then buy a camera. I bought all my racks one by one by one. I find that to be a really fun way to do it.
That’s a good story. You should write that up. That’d be a good little article or story about how you did that.
How to build a rack, it’s to save and save, which I would never do it again.
It took so long because you couldn’t do certain things without certain pieces? Why wouldn’t you do it again?
It’s a safety thing and climbing gear, you usually don’t want to buy things you don’t use that often, besides shoes perhaps.
As we go to wrap up, is there anything else you want to ask or say to our audience?
I think we did a pretty good job.
We covered everything. We covered a lot.
I was quite surprised at how much we managed to fit in there.
Once we get talking, the questions keep us going and here we are. If people want to follow up, what’s the best way to follow up with you?
I’m horrible at Facebook, but Instagram, I’m on a lot more. That’s first name underscore last name, @Jordan_Hirro. It’s that simple.
Jordan, it’s been great catching up with you. I hope you have a great day. I look forward to seeing you at the shows or you get out here at Bishop or I’ll get to Colorado. It would be fun.
I’m hoping that I can join in Bishop.
You’ve been here, haven’t you?
I have, a few times.
It’s the climbing mecca. I don’t climb anymore. Come on out.
I’ll let you know. I forgot what dates those are, but I will be in California around that time, so I’m going to try hard.
Give me a holler. I’ll be around.
Thanks a lot. I appreciate it.
- Four Wheel Campers
- Outside Interactive
- Pikes Peak Climbers Alliance
- American Alpine Club
- The Bears Ears
- Cadillac Desert
- When the Rivers Run Dry
- @Jordan_Hirro – Instagram
About Jordan Hirro
Advertising Sales Manager, is fortunate enough to call himself a true Carbondale, Colorado, native. He discovered climbing in college in Colorado Springs, after a day of hanging off drilled angles and pitons from the Layton Kor era to take pictures of his friends in Garden of the Gods. He soon realized actually climbing was much more fun than being latched to the anchor with a camera dangling from his chest, and in the years since he has climbed all over Colorado and the West, from Shelf to the Black Canyon to Indian Creek and beyond.