Welcome to episode 398 of The Outdoor Biz Podcast, brought to you this week by Thrive Market.
This week we’re going to talk about the challenges around critical strategic thinking, disruptive brand story creation, or brand marketing to drive measurable cultivated relationships with Clare Hefferren, founder of Callosum.
Clare shares with us how their work can help you solve those challenges and more. Clare tells us how their north star is anchored in collaboration and how they like to work with early and growth stage outdoor brands who are looking to build awareness and revenue focused on the quadruple bottom line: people, planet, profit, and purpose.
Brought to you this week by Thrive Market
Show Notes
Things we talked about:
[00:03:03] Where Clare’s love for the outdoors comes from, tomboy turned explorer, passionate people’s champion.
[00:04:56] Neurological term connecting brain hemispheres and branding.
[00:07:20] Branding work exposes the disconnect between staff and company.
[00:11:01] Purposeful work for growth and impact.
[00:15:27] Profit, people, planet, purpose – Quadruple Bottom Line Workshop
[00:20:20] Expansive research, target Hispanic market, and sustainability.
[00:21:21] Mirna Valerio: Author, influencer, inclusivity advocate
[00:26:21] Living in Vail, skiing and mountain biking.
[00:28:45] Positive psychology building blocks promote daily health.
[00:33:53] Determine marketing budget, focus on strategy first.
Favorite Books
Favorite piece of outdoor gear under 100?
Follow Up with Clare
email: claire@gocolossum.com
