Welcome to episode 405 of the Outdoor Biz Podcast, brought to you this week by CreativeLive. This week, I caught up with a former colleague from Lowepro, Frank Felice. Frank is an award-winning marketing executive and board member with over 20 years of experience in storytelling and building brands in the travel, tech, and consumer goods industries. He’s now the director of brand marketing at Sonoma County Tourism.
Brought to you this week by CreavitveLive
[00:01:30] Frank was raised by outdoorsy parents, I developed a love for outdoor activities. After college, I discovered hiking in Sonoma County.
[00:05:54] “I was feeling stuck coding in the basement, so I switched majors to business and marketing.”
[00:08:06] Santa Rosa in Sonoma County offers a variety of activities, including coastal visits, redwood forests, hiking mountains, and Annadale. It also boasts a vibrant food and wine scene, including Russian River Brewery.
[00:11:26] Understanding consumer behaviors helps us drive more visitors to Sonoma County, which generated $2.29 billion in tourism revenue.
[00:13:40] Sonoma County promotes responsible travel as a destination stewardship organization, aiming to preserve and support the local area.
[00:17:19] My dad was a great storyteller; he taught me how to tell a story, and photography took it to another level.
[00:20:53] Red Car Wine offers a unique experience of walking through the forest while practicing forest bathing and drinking wine. Participants slow down, observe nature, and enjoy the vineyards, ultimately feeling transformed and less attached to their phones.
[00:25:36] It is best to visit during the week for fewer crowds and better rates, especially in late fall and early winter. Stay at the coast for a budget-friendly experience of Sonoma County.
[00:29:34] Convention and Visitors Bureau generates revenue and support for local communities worldwide. Frank recommends for those interested in tourism to explore their local Convention and Visitors Bureau.
Frank’s favorite outdoor activity growing up
Follow up with Frank
[00:31:05] “LinkedIn is probably the best way to get in touch with me.”