May 7, 2024

Embracing Sustainability: Mary Swanson’s Vision for Lava Linens [EP 442]

Show Notes

Outdoor-Biz-Logo
Rick Saez
Embracing Sustainability: Mary Swanson's Vision for Lava Linens [EP 442]
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Today on Episode 442 of The Outdoor Biz Podcast, I’m talking with Lava Linens founder Mary Swanson. With a Master’s Degree in Public Health and Environment and 15+ years of experience in the government and nonprofit sectors, Mary Swanson has now found herself leading the next-generation outdoor gear company.

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Show Notes

00:00 Episode 442 features Lava Linens founder, Mary Swanson, discussing eco-friendly outdoor gear.

03:14 Memories of childhood road trips and first trip to Peru with partner.

09:04 Challenging sourcing for quality linen towel.

10:42 Process of making high quality linen textile involves 12 manual steps, resulting in soft, mid-weight fabric with art and science.

13:20 Received valuable support, led to success, continuing partnership.

19:36 Surprised and grateful for connections, creating custom products.

22:36 Sponsored Granite Gear’s groundskeepers, open to partnerships for natural fiber gear.

27:26 Focus on learning, purpose beyond production.

29:53 Favorite items under $100 include a Garmin Watch and Vibram 5 Finger shoes used after foot surgery.

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Learn More

You can follow Mary on her LinkedIn page and their website, Lava Linens

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Keywords

#Outdoor industry #Natural fiber textiles #Minimalistic approach #Affordable outdoor gear #Sustainable products #Lava Linens #Sun protection gear #Natural fiber gear #Innovative fabrics #Eco-friendly products #Legacy brand #Flax cultivation #Small business partnerships #Custom-designed towels #Environmental sustainability

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