June 11, 2024

B Corp Certification and Beyond: The Inspiring Journey of Jetty with Cory Higgins [EP 447]

Show Notes

Rick Saez
B Corp Certification and Beyond: The Inspiring Journey of Jetty with Cory Higgins [EP 447]

Hey everyone, welcome to episode 447 of the Outdoor Biz Podcast. I’m talking with Cory Higgins, the Jetty Co-Founder and Chief Commercial Officer this week.

One of his early memories of Jetty is Putting $200 in a trucker hat at Jerm’s apartment by the Port Hole to pay his portion of starting the company and making their first three tees.

They’ve come a long way since then!

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Brought to you this week by Thrive Market

Show Notes

Outdoor Adventures: So, yeah, I mean, there’s so many memories of outdoor adventures.”— Cory Higgins 00:03:4100:03:45

Entrepreneurship Journey: “And after college, we were sitting around. We were working on 9 to five. And on the weekends, we’d gather at the one guy’s apartment and crack some beers and talk about starting a business and working for ourselves someday.”— Cory Higgins 00:04:2000:04:57

Starting a Business in the Surf Industry: “And then we just kinda, like, sat on it for a minute, and I did some I did some of that backpacking in Australia.”— Cory Higgins 00:04:5700:05:26

Following Your Passion: “Can I take a sabbatical from school and come run your screen printing department?”— Cory Higgins 00:06:2300:06:28

Marketing Strategy: “Our CEO and me would both be working behind the bar talking about in the summertime, we have a big influx of, tourists, and we’ll just be talking about the company and selling t shirts and hats and promoting it. And then all those tourists would then go back to their hometowns in the winter with a new t shirt or hat, and then they would talk it up for us to their hometowns. Mhmm. It just kinda kept growing like that.”— Cory Higgins 00:09:2100:09:45

B-Corp Impact: “And, he was like, you should look into becoming a B-Corp.”— Cory Higgins 00:11:3100:11:33

Sustainable Fashion Trends: “Just trying to use more natural fibers and trying to get everything out of China that we can and diversify a whole lot more.”— Cory Higgins 00:17:2700:17:36

Customer Feedback and Retailers: “Yeah. Yeah. Yeah. I mean, constantly taking feedback. I think the most feedback we take is from our retailers.”— Cory Higgins 00:19:2400:19:30

Product Line Growth and Feedback“: “Just you take it all with a grain of salt because one opinion doesn’t mean anything.”— Cory Higgins 00:20:1700:20:21

Life’s Journey: “You’re on the path you’re supposed to be on.”— Cory Higgins 00:27:4400:27:46

Favorite Gear Under $100: NiteIze Biner Clips

Favorite Books: Start With Why by Simon Sinek, The Midnight Library by Matt Haig

Learn More

You can follow up with Cory on Linkedin, Instagram: cory_higgins and by email: cory_higgins@jettylife.com

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter


#Jetty, #B Corp certification, #outdoor lifestyle products, #surf lifestyle brands, #organic growth, #social media, #partnership, #collaborations, #product development, #natural fibers, #manufacturing, #US manufacturing, #community events, #international expansion, #young entrepreneurs, #outdoor gear

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