April 25, 2024

Adventure Travel Stories, Sustainability, and Opportunities with ATTA’s Shannon Stowell [EP 440]

Show Notes

Rick Saez
Adventure Travel Stories, Sustainability, and Opportunities with ATTA's Shannon Stowell [EP 440]

Show Notes

In this episode of The Outdoor Biz Podcast, we wrap up our series on adventure travel with Shannon Stowell. Shannon leads the ATTA as CEO after re-starting the organization in 2004, pursuing the vision that it could be a powerful force for good in the tourism industry.

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Show Notes

00:00 ATTA Started small, took over, expanded worldwide later.

06:30 Networking, events, and travel fill our days.

16:13 High level consulting for destination events, like Panama.

18:40 Developing international adventure travel guide standards for sustainability.

24:36 Sustainability is crucial for adventure travel, combatting overuse.

30:59 An Iraq trip to an ancient monastery was impactful.

37:11 Rick was on a trip with Cindy from Changes in Latitude. Our Guide, Ecka, led a fantastic trek along the Caucasus Mtns near the Russian border.

39:31 Adventure Travel helps in preserving local heritage and pride through cultural expression.

48:45 Industry is evolving towards sustainability, responsible practices emphasized.

52:46 Friends made a tough decision about an event in Jordan.

55:44 Big crowd, positive feedback, hope for Jordan.

01:02:26 Outdoor Biz Podcast: Subscribe, rate, spread word.

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