Fun chat with Coral Darby today, Coral tells us how she got into PR, the great agency she and her team have built, and offers up some great advice for anyone wanting to get into the Outdoor Biz. Coral has spent nearly her entire life embracing the Outdoor Lifestyle.
First Exposure to the Outdoors
I would say it was somewhat traditional. The summer between my sophomore and junior year in college, I signed up to work at a summer camp outside of Vail. It was a really cool camp, in fact, they gave us a lot of guide training. So I got certified in rafting. I was a white water guide in Utah and Colorado. I got enough hours and fell in love with river life at that point. We also did backpacking and horse packing. Some of my favorite memories that summer is being up at like 10, 11,000 feet elevation and camping, working with the horses, and the kids. It was just all-around a phenomenal summer. And I knew living life, this is what I need to be doing.
Things we talked about
“as a PR practitioner, we went from being news tellers to newsmakers”
All of them
The biggest thing is to network, get out, and talk to people. You can send emails all day long, but I’m still a big believer in the old-fashioned way of face-to-face contact, and going to as many networking events as you can. Just talk to as many people as you can and connect the dots. And also be patient, this doesn’t happen overnight.
“Perceive as this success is inevitable”
Becoming by Michelle Obama
The Obstacle Is the Way by Ryan Holiday
Favorite Piece of Gear under $100
Connect with Coral